E-insight

Beside the new iPhone, Apple has also launched Apple TV device, that will bring iTunes to the big screen for $299. With Apple TV, you can enjoy movies, TV shows, music, and podcasts in your iTunes library, plus photos and movie trailers, on your widescreen TV – wirelessly, from your Mac or PC.

“Apple TV is like a DVD player for the 21st century-you connect it to your entertainment system just like a DVD player, but it plays digital content you get from the internet rather than DVDs you get from a physical store,” explains Steve Jobs, Apple’s CEO.

Apple TV is an easy and fun way to wirelessly play all your favorite iTunes content – including movies, TV shows, music, photos, and podcasts – from both Mac and PC on your widescreen TV.

The product also known as ‘iTV’ uses the new 802.11n wireless network standard to provide high-speed data transfer for video files, and includes a 40Gb hard disk, Ethernet, HDMI, component video and audio ports for connecting to your TV or music system.

The Apple TV will be available to buy in the UK in February, priced at £199.

The revolution will be televised.

Say you’ve just downloaded Cars from iTunes. Instead of huddling around your computer to watch, you pop some popcorn while your computer wirelessly syncs your new flick to Apple TV. Then you pull up a seat, put up your feet, and pick up the included Apple Remote to play your movie on TV. Give yourself a hand: You’ve just changed the way you watch digital media.

iTunes to Apple TV, wire free.

Apple TV connects to your TV via an HDMI port or component video and audio ports. Its built-in, superfast 802.11 wireless capability syncs your iTunes library to any Mac or PC in the house. Best of all, what’s on Apple TV stays in sync: Anytime you change your library in iTunes, it changes on Apple TV – wirelessly, automatically.

What’s on TV? Whatever you want.

Apple TV puts your iTunes library – movies, TV shows, music, and podcasts – plus movie trailers from Apple.com on your TV. And your digital photos from iPhoto on a Mac or Adobe Photoshop Elements or Adobe Album on a Windows PC appear in high definition, so you can put on a stunning big-screen slideshow.

How it works
1. Download movies, TV shows and more from iTunes.
2. Sync wirelessly from your Mac or PC.
3. Watch everything on your widescreen TV.

Source: Apple

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2007, E-insight